Channel Guru

[Opinion | Channel Guru] You hired a marketer. Now what?

[Opinion | Channel Guru] You hired a marketer. Now what?

Why it often goes wrong — and how to build a structure that actually works. 
Melanie Unwin May 26 2025, 12:23PM Sales & Marketing
Analysts mixed on partner impact from Microsoft's CSP program overhaul

Analysts mixed on partner impact from Microsoft's CSP program overhaul

But positive about the three-year Microsoft 365 E3/E5 term.
Jason Pollock May 5 2025, 1:55PM Cloud
[Opinion | Channel Guru] The Copilot conundrum: Why deployment is just 10% of the tech partner opportunity

[Opinion | Channel Guru] The Copilot conundrum: Why deployment is just 10% of the tech partner opportunity

Channel Guru's Daniel Anderson gives his view of what's next.
Daniel Anderson Apr 23 2025, 4:00AM Software
[Opinion | Channel Guru] Why so many tech partners struggle to market themselves

[Opinion | Channel Guru] Why so many tech partners struggle to market themselves

No amount of activity - campaigns, content, nurture programs - will fix this.
Melanie Unwin Apr 14 2025, 1:53PM Sales & Marketing
[Opinion] AI and the return of the renaissance generalist

[Opinion] AI and the return of the renaissance generalist

Technology generalists’ time has come again, argues Clayton Moulynox.
Clayton Moulynox Apr 8 2025, 4:00AM Sales & Marketing
[Opinion | Channel Guru] The channel is broken – Channel Guru is how we fix it

[Opinion | Channel Guru] The channel is broken – Channel Guru is how we fix it

Brad Clarke says tech partners are overwhelmed. Here's his solution.
Brad Clarke Mar 31 2025, 10:55PM Services
Brad Clarke warms up Channel Guru advisory biz

Brad Clarke warms up Channel Guru advisory biz

Building community of subject matter experts.
Staff Writer Jan 21 2025, 11:00PM Strategy

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