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Channel Meets Sydney
Impact Awards
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MSP Index
Reports
End of support for Windows 10
State of AI 2024
Public Sector Tech Report
State of data
State of Security 2024
State of the MSP 2024
Kickstarter 2024
Cloud Covered
State of Diversity
State of Sustainability 2023
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Melanie Unwin
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Recent articles by Melanie Unwin
[Opinion | Channel Guru] You hired a marketer. Now what?
Why it often goes wrong — and how to build a structure that actually works.
Melanie Unwin
May 26 2025, 12:23PM
Sales & Marketing
[Opinion | Channel Guru] Why so many tech partners struggle to market themselves
No amount of activity - campaigns, content, nurture programs - will fix this.
Melanie Unwin
Apr 14 2025, 1:53PM
Sales & Marketing
If fortune has favoured you, it’s time to be bold
COVID represents an opportunity to grow or pivot, time is of the essence.
Melanie Unwin
May 15 2020, 12:45PM
Marketing
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