Zoom appoints Andrew Hindmarch as APAC head of channel

Zoom has appointed Andrew Hindmarch as head of channel for Asia Pacific, tasking him with accelerating partner-led growth across the region's distributor, reseller, systems integrator and service provider network.

Based in Singapore, Hindmarch will report to Carlos Quaderi, head of APAC at Zoom, and will lead channel strategy across the region.

His remit covers Zoom's AI-powered portfolio, including ZoomMate, Zoom CX, Zoom Phone and Zoom Events, with a focus on expanding market reach, strengthening partner capabilities and creating new growth opportunities.

He joins Zoom from NICE, where he served as vice president of partner and alliances, leading the channel business for the CX division across APAC and the Middle East. He previously held commercial and channel leadership roles at Avaya, Hewlett Packard Enterprise and 3Com. 

"Hindmarch brings deep CX expertise and a strong track record of building channel businesses across diverse markets," said Quaderi.

"As demand for Zoom CX and our broader portfolio continues to grow, his experience will be invaluable in helping partners capture new growth opportunities."

"Having spent much of my career in CX and scaling channel businesses, I've seen the critical role partners play in turning technology into real outcomes for customers," said Hindmarch.

"The breadth of Zoom's AI-powered solutions provides us with a strong opportunity to help partners address our customers' needs and grow their businesses across APAC."

The company said it will continue to advance its channel strategy through the Zoom Up Partner Programme, which provides APAC partners with tools, enablement and support across Zoom's portfolio.