Artificial intelligence (AI) and automation consultancy SimplyAI said it has launched a dedicated innovation hub for the technology, called Catalyst.
The Sydney-based company said the Microsoft-centric SimplyAI Catalyst is designed to accelerate AI adoption, and to drive meaningful business transformation across industry.
It will support organisations to navigate Microsoft platforms such as Core AI, Copilot and Power Platform AI agents, to provide the foundation for businesses to modernise operations, as well as to enhance decision making and to unlock new growth opportunities.
SimplyAI will be led by John Valastro, who joined the company in May 2023.
Valastro will be joined by Tim Barnes, who was appointed by SimplyAI in February last year as its AI lead.
Barnes has brought nearly a decade of experience from ANZ, Telstra and Optus to the role.
The managing director of SimplyAI, Jason Catania, said Valastro and Barnes' leadership and the company's strategic alignment with Microsoft makes it uniquely positioned to help enterprise unlock AI's full potential, and thrive in an increasingly digital and automated world.
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