Hitachi Vantara launches FY26 Run To Win incentive program for Australian partners

Hitachi Vantara has launched its FY26 Run To Win partner incentive program in Australia, alongside a national six-city engagement series designed to deepen channel relationships.

The refreshed program rewards partners across two streams: growing Hitachi Vantara's footprint within existing customers through upsell, cross-sell and upgrade activity, and winning net-new customer logos - with the latter earning a materially higher reward.

It also broadens eligibility for Virtual Storage Platform One (VSP One) midrange business to include add-on systems, and places additional weight on partner-sourced opportunities. VSP One consolidates block, file and object data within a unified platform aimed at reducing complexity across on-premises and cloud environments.

Run To Win is open to Hitachi Vantara Elite, Member and Premier partners in Australia through 31 March 2027, and is administered in-region by distributor Lynx Technologies.

The program launched through a series of Cook. Connect. Collaborate events held across Brisbane, Adelaide, Melbourne, Sydney, Canberra and Perth, where 70 participants from the vendor's channel ecosystem cooked alongside professional chefs.

The format was designed to encourage candid conversation between partners and Hitachi Vantara's sales and engineering teams.

Yasser Elgammal, ANZ channel partner and alliances director at Hitachi Vantara, said the program was aimed at making the vendor easier and more profitable to work with.

"Run To Win is about turning that opportunity into tangible growth for our partners - rewarding partner-sourced opportunities, accelerating our midrange business and, critically, winning more net-new customers together," he said.

Hitachi Vantara said the FY26 program is part of a sustained period of channel investment in Australia and New Zealand, alongside partner market development funds it credits with driving year-on-year growth in net-new customer logos.