Hitachi Vantara appoints Yasser Elgammal as ANZ channel partner and alliances director

Hitachi Vantara, the data storage, infrastructure and hybrid cloud subsidiary of Hitachi Ltd., has appointed Yasser Elgammal as ANZ channel partner and alliances director, as the vendor looks to accelerate partner-led growth across Australia and New Zealand.

Elgammal will lead Hitachi Vantara's channel and alliances strategy across ANZ, with a focus on deepening strategic partner relationships, expanding routes to market and driving partner-sourced opportunities. The company said his remit will also include helping customers address priorities around AI, data modernisation, hybrid cloud and cyber resilience.

He brings more than 25 years of experience across enterprise software, cloud, SaaS, cybersecurity, data, AI and infrastructure, with a track record spanning distributors, resellers, service providers, systems integrators and technology alliances.

Most recently, Elgammal served as head of sales and vendor alliances at Dicker Data, where the company said he delivered consistent double-digit growth in revenue and profitability.

Before that, he was regional sales director at VMware, leading a commercial sales team focused on enterprise accounts, and national sales manager at APC by Schneider Electric, where he oversaw the company's Australian business strategy, partner ecosystem and go-to-market execution.

"Yasser Elgammal is an exceptionally experienced and trusted leader in alliance and sales management who will support our strategy in working with partners to provide enterprises with solutions that empower them to reduce complexity, drive innovation, and extract maximum value from their data infrastructure," Peter Bocquet, senior director of APAC partners and alliances at Hitachi Vantara, said.

“There is a significant opportunity to accelerate Hitachi Vantara’s partner-led growth across ANZ. Our partners are fundamental to how we take our technology to market, create new opportunities and deliver meaningful outcomes for customers," Elgammal said.

“My priority is to make Hitachi Vantara easier to partner with, deepen our strategic relationships and create more opportunities for our partners to grow alongside us. We already have an exceptional partner base across ANZ, and I’m excited about what we can achieve together. When our partners grow, Hitachi Vantara grows.”