Dell EMC appoints new ANZ channel chief

Dell EMC ANZ has appointed a new channel chief.

Shant Soghomonian, who acted in the role since Geoff Wright’s August 2018 departure to Huawei, was made permanent in the role late in 2018, but Dell did not make the news public.

Tian Beng Ng, Dell EMC’s Senior Vice President and General Manager for channels in Asia Pacific and Japan has now told CRN that Soghomonian won the role after Dell considered internal and external candidates. Soghomonian’s deep knowledge of Dell – he previously served as director of channel strategy for across the Asia Pacific and Japan and has worked for the company for a decade – were influential factors in his appointment.

Ng said the role remained the same and that Soghomonian would be charged with helping Dell EMC’s ANZ channel to undertake four transformations, and assist clients to do the same. The four transformations cover digital business, IT ops, workforce transformation and security.

Dell EMC’s channel strategy also remains unchanged: Ng said the company was: “Very focused on simple, predictable and profitable relationships”.

Storage is seen as the company’s most strategic product, but the company has also made big bets on around hybrid cloud, multi-cloud, hyperconverged infrastructure and software-defined data centres.