Unfold named ClickUp distributor across ANZ

ClickUp has appointed Unfold as its distributor across Australia and New Zealand, giving local resellers, consultants, systems integrators and services firms a channel route to the AI workspace platform.

Through Unfold, ANZ partners will gain commercial support, product guidance, enablement and opportunity registration. Partners can also build services practices spanning workspace design, migration, integration, automation, adoption and ongoing optimisation, according to the companies.

ClickUp combines tasks, documents, chat, scheduling, automation, dashboards and AI agents in a single workspace. The company said the platform is designed to address what it describes as "work sprawl" - the accumulation of disconnected project tools, document platforms, chat apps, calendars and standalone AI assistants that fragment context across systems.

"Work sprawl leaves AI without the context it needs. Customers want fewer disconnected tools and AI that can act on real work. Partners are central to delivering that value at scale. With Unfold, ANZ partners gain local enablement and commercial support to help customers realise value from ClickUp faster," said Alex Roose, APJ partnerships at ClickUp.

"ClickUp gives partners several ways to create customer value: consolidate tools, redesign workflows, migrate data, and deploy automation and AI agents. Unfold will help partners build that capability, shape opportunities, and access support from the first conversation through implementation and expansion," said James Cunial, co-founder at Unfold.

In July, Unfold inked a deal to distribute ProMobi Technologies' Scalefusion platform in ANZ, having signed a distribution deal with API and AI connectivity technologies developer Kong a month prior.