Unfold becomes distributor of Kong

API and AI connectivity technologies developer Kong has inked a distribution deal with Unfold, an Australian channel activation and SaaS distribution company, to further engage and support Kong’s channel ecosystem across Australia and New Zealand

Unfold will equip partners with targeted sales plays, technical positioning and use-case guidance by proactively identifying and curating opportunities aligned to current market demand.

“Kong sits at the centre of where APIs and AI converge, and that opportunity is playing out right now,” Unfold cofounder James Cunial said.

“As AI initiatives materialise and demand accelerates, our focus is to help partners move quickly, position Kong clearly, and convert that opportunity into real pipeline and revenue across ANZ."

Mark West, regional vice president, ANZ, for Kong, said the partnership would enable a scalable sales multiplier for the company in the region, allowing for greater growth and collaboration opportunities.

"Kong is at the heart of all things AI, serving as the infrastructure and connectivity layer that organisations must consider as the whole agentic AI footprint explodes,” he said.

“To match demand and scale as quickly as required in the ANZ market, partnerships such as the one we are embarking on with Unfold are a strategic enabler.”

In April, Unfold launched with Talkdesk - a provider of cloud contact center solutions - as its first vendor in Australia, as well as being appointed Intercom's authorised distributor in ANZ.