Synnex to distribute Cygnett’s power, protection and connectivity products

Synnex has signed a distribution deal with Cygnett which will see its technology portfolio expanded to include Cygnett’s range of power, protection and connectivity solutions aimed at enterprise, government and education customers.

Beyond expanding Synnex’s accessory offering, the partnership combines Cygnett's locally developed portfolio with Synnex's national distribution network, channel expertise and sales enablement capabilities.

The portfolio includes protective solutions for laptops, tablets and smartphones, portable power products, wall chargers, durable charging cables, USB-C hubs and connectivity solutions, as well as customised branded accessories designed to support the needs of modern workplaces and classrooms.

Together, the two organisations will support partners through product availability, sales enablement, local project support and channel engagement initiatives, the companies said.

Mayank Manchanda, business unit manager at Synnex Australia, said the partnership reflects the growing importance of accessories in today’s technology deployments.

"Accessories have become an essential part of every technology deployment, not an afterthought," said Manchanda.

"By bringing Cygnett into our portfolio, we're giving partners access to a trusted Australian brand that complements their device opportunities, helping them simplify procurement, increase attach opportunities and deliver more complete customer solutions."

Will Tischler, manager of enterprise, government and education at Cygnett, said the partnership represents an important step in expanding Cygnett's presence across the Australian channel.

"We're excited to partner strategically with Synnex to help channel partners deliver trusted accessory solutions that power, protect and connect devices across today's modern workplace," said Tischler.

“Together, we're making it easier for partners to access high-quality accessory solutions backed by local expertise, enabling them to better support their customers while creating additional business opportunities."