Samsung expands B2B Mobile eXperience distribution with Ingram Micro Australia

Samsung Electronics Australia has expanded its Mobile eXperience (MX) channel distribution, making its rugged mobile and tablet range available through Ingram Micro Australia.

The expanded relationship enables Samsung to scale its presence across enterprise, government, field services, logistics, transport, and other rugged dependent verticals.

It also provides greater access to system integrators and solution bundling partners.

The expansion is designed to enable channel partners to design and deliver standalone products or end‑to‑end solutions – spanning hardware, software and cloud services – more easily and effectively. 

Samsung’s rugged portfolio includes smartphones and tablets designed for various work environments, featuring IP68 ratings and MILSTD810H for performance, and protected by Samsung Knox built-in security. 

“We are experiencing an increased appetite for rugged devices, and as this demand continues to expand across Australian industries, strengthening our distribution ecosystem is critical,” said Shawn Kwon, VP of integrated B2B at Samsung Electronics Australia. 

“By collaborating with Ingram Micro Australia, we are growing our network to provide greater customer choice, and ensure our solutions reach more businesses – spanning a wide array of frontline sectors, from retail through to healthcare – that rely on rugged devices to support these teams.

"With the infrastructure and resource boom continuing, we are also gaining strong momentum in construction and mining industries. The collaboration between us and Ingram Micro Australia strengthens Samsung’s overall channel architecture by extending availability through a broader reseller network nationwide.

"This diversification is designed to help grow the total market, broaden product availability, and increase purchasing choice for customers, all while maintaining continuity for existing partners.”

“We’re excited to announce the expansion of our strategic relationship with Samsung, now encompassing full distribution of Samsung’s mX solution portfolio across the Australian channel," said Mo Kandeel, director of consumer, client and endpoint at Ingram Micro Australia.

"This strengthens Ingram Micro Australia’s commitment to delivering best in class mobility, security, and productivity solutions to partners, while enabling Samsung to scale its reach through Ingram Micro Australia’s established distribution, logistics, and enablement capabilities.

"By combining Samsung’s innovation in mobile devices and enterprise mobility with our Australian channel expertise, together we are positioned to unlock new growth opportunities across commercial, government, education, and emerging vertical markets.”