iCatalyst acquires Brisbane-based Beyond CRM

Microsoft AI Business Solutions partner iCatalyst has acquired Microsoft Dynamics 365 Customer Engagement and Microsoft Power Platform specialist, Beyond CRM.

The acquisition strengthens iCatalyst’s expertise across Microsoft Dynamics 365 and Power Platform, complementing its existing capability and further building its national delivery footprint.

Founded in Brisbane, Beyond CRM has built a reputation in the market for delivering highly specialised solutions built on the Microsoft Dynamics and Power Apps platform.

The team brings strength in the membership and not-for-profit sectors, with established intellectual property and solution frameworks that aim to enable organisations to better engage their stakeholders, streamline operations and drive sustainable growth.

Beyond CRM will integrate into iCatalyst as part of a structured transition, maintaining continuity for customers while continuing to focus on its specialist CRM capability and existing customer base.

Andrew Devitt, Co-Founder and Director at iCatalyst, said the acquisition represents a deliberate step forward in expanding capability and supporting customers at scale.

“This is a considered and strategic step in our growth. Beyond CRM brings a highly regarded team with deep expertise in Microsoft Dynamics 365 Customer Engagement combined with specialist industry IP, which strengthens our overall capability across the Microsoft ecosystem,” said Devitt.

“Our focus has always been on building a team of experienced professionals who can deliver practical, business-led outcomes. This acquisition allows us to further that vision: expanding nationally while continuing to invest in quality, expertise, and long-term customer relationships.”

Warren Davies, Founder and Managing Director of Beyond CRM, said the decision to join iCatalyst followed a thorough process focused on long-term alignment.

“After a comprehensive process, it was clear that iCatalyst was the right fit for both our team and our customers,” said Davies.

“What stood out was the alignment in how we approach our work. A strong focus on relationships, experienced people, and delivering outcomes that truly support our customers. This move gives our team and our customers access to a broader capability while maintaining the same level of service and trust that Beyond CRM is known for.”

iCatalyst was number 23 in the 2025 techpartner.news Australia Fast50.