Dell has announced its plan to "phase-out" Dell Direct Kiosks located in shopping centres around Australia by 3 June.
A Dell spokesperson told CRN that constant evaluation of how it provides consumers the "best access to products" led it to close all 15 shops.
Dell Direct Kiosks are Dell owned and run with the same price and promotions available on Dell.com.au. Orders could be placed from each kiosk location and products are shipped directly to customers' homes.
Dell announced its plans to open the direct shops in 2004 in line with the US, Japan and Singapore. Its first direct store was located in Chatswood Westfield Plaza in Sydney.
Dell said that contractors supplied by third parties to staff the kiosks are being offered other positions by its external partners and Dell.
In 2008, around 140 US PC-based kiosks were shutdown. The company said that it would be shutting down the kiosks in order to shift consumer focus to its retail efforts.
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