Sales & Marketing

Why Kat McCrabb started with the hard stuff

Why Kat McCrabb started with the hard stuff

The Flame Tree Cyber founder went straight for the most demanding customer segments.
Ben Moore Aug 5 2025, 4:00AM Sales & Marketing
Interactive CEO’s advice for MSP success

Interactive CEO’s advice for MSP success

Targeting the “competitive middle”.
Ben Moore Jul 22 2025, 4:00AM Sales & Marketing
Analysts, legal & automation experts to take centre stage at Pipeline

Analysts, legal & automation experts to take centre stage at Pipeline

Speakers include a cyber lawyer, procurement advisor, Melbourne Rewst partner building self-serve IT and State of Channel Security Report author.
William Maher Jul 11 2025, 8:14AM Finance
The techpartner.news podcast, episode 1: Why OxygenIT dropped 80 percent of its customers

The techpartner.news podcast, episode 1: Why OxygenIT dropped 80 percent of its customers

A new series where we go behind the scenes with leaders across the Australian tech partner ecosystem.
Ben Moore Jul 8 2025, 4:00AM Sales & Marketing
SMBiT Professionals opens Auckland chapter

SMBiT Professionals opens Auckland chapter

Inaugural launch on July 16 in central Auckland.
Juha Saarinen Jul 7 2025, 4:58PM Sales & Marketing
Cow tech startup becomes New Zealand's latest unicorn in US$100 million fundraise

Cow tech startup becomes New Zealand's latest unicorn in US$100 million fundraise

At a US$1 billion valuation.
Staff Writer Jun 24 2025, 7:57AM Sales & Marketing
Unglamorous world of 'data infrastructure' driving hot tech M&A market in AI race

Unglamorous world of 'data infrastructure' driving hot tech M&A market in AI race

As dealmaking slows down in other industries due to tariffs.
Staff Writer Jun 16 2025, 8:32AM Sales & Marketing
Genesys recognises APAC partners at annual summit

Genesys recognises APAC partners at annual summit

QPC takes out Australia-New Zealand partner of the year award.
Juha Saarinen Jun 4 2025, 11:25AM Sales & Marketing
[Opinion | Channel Guru] You hired a marketer. Now what?

[Opinion | Channel Guru] You hired a marketer. Now what?

Why it often goes wrong — and how to build a structure that actually works. 
Melanie Unwin May 26 2025, 12:23PM Sales & Marketing
Elliot Seeto exits Pax8

Elliot Seeto exits Pax8

Moves to Check Point Software's Perimeter 81.
Juha Saarinen Apr 23 2025, 2:40PM Sales & Marketing
Cloudian names new head of marketing for APAC

Cloudian names new head of marketing for APAC

Victoria Meldrum joins from Buckner Brand Management.
Juha Saarinen Apr 16 2025, 7:01AM Sales & Marketing
[Opinion | Channel Guru] Why so many tech partners struggle to market themselves

[Opinion | Channel Guru] Why so many tech partners struggle to market themselves

No amount of activity - campaigns, content, nurture programs - will fix this.
Melanie Unwin Apr 14 2025, 1:53PM Sales & Marketing
[Opinion] AI and the return of the renaissance generalist

[Opinion] AI and the return of the renaissance generalist

Technology generalists’ time has come again, argues Clayton Moulynox.
Clayton Moulynox Apr 8 2025, 4:00AM Sales & Marketing
AI video analytics firm icetana wins $1.7m Iraqi contract

AI video analytics firm icetana wins $1.7m Iraqi contract

For capital Baghdad Safe City project.
Juha Saarinen Mar 20 2025, 1:50PM Sales & Marketing
Brisbane's Commerce Vision sold to US firm

Brisbane's Commerce Vision sold to US firm

Advantive buys e-commerce platform for undisclosed sum.
Juha Saarinen Mar 10 2025, 12:47PM Sales & Marketing
Sydney's VECTEC names new client development director

Sydney's VECTEC names new client development director

Snags David Manassa from MacTech Group for the role.
Staff Writer Mar 4 2025, 12:35PM Sales & Marketing
Salesforce's 2024 ANZ Partner of the Year Award winners

Salesforce's 2024 ANZ Partner of the Year Award winners

Deloitte took out the overall award.
Jason Pollock Feb 26 2025, 2:17PM Sales & Marketing
RingCentral to launch agentic AI receptionist solution

RingCentral to launch agentic AI receptionist solution

Aussie-accented voices coming up.
Staff Writer Feb 23 2025, 12:10PM Sales & Marketing
Atturra posts strong half-year growth

Atturra posts strong half-year growth

Warns of federal business headwinds due to cost-cutting.
Staff Writer Feb 18 2025, 4:19PM Sales & Marketing
8x8 and MoEngage partner for APAC CX

8x8 and MoEngage partner for APAC CX

Focusing on SMS and comms apps.
Staff Writer Feb 13 2025, 4:45PM Sales & Marketing

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