Global technology specialist distributor Westcon-Comstor has launched of Tech Xpert in Australia and New Zealand, as well as the Asia-Pacific (APAC) region.
Westcon's initiative aims to create an exclusive community of professionals for peer-to-peer technical support and innovation among partners across the region.
Tech Xpert members will join a specialist community of like-minded technical professionals to share ideas, improve knowledge, and exchange best practices within the channel.
Patrick Aronson, chief marketing officer at Westcon-Comstor, said the initiative's focus is on knowledge sharing rather than sales.
"Peer learning with access to technical expertise is crucial for collaboration and advancement, so technical professionals are able to continuously learn, solve problems, and stay ahead in the rapidly evolving technology landscape," Aronson said.
The APAC launch follows Tech Xpert's successful introduction in Europe, Middle East, and Africa (EMEA) in 2022.
Initially, Tech Xpert will be available in Australia, New Zealand, Singapore, Malaysia, Indonesia, Philippines, India, and Hong Kong.
Members will benefit from exclusive training, insights, events, networking opportunities, and points-based participation rewards.
This expansion into APAC is part of Westcon-Comstor's ongoing efforts to enhance its global services and support capabilities.
The company aims to help partners navigate the complexities of the technology landscape and achieve their business objectives through this initiative.