Global distributor and solutions aggregator Tech Data has appointed Robbie Upcroft as its Microsoft business unit leader in Australia.
Upcroft joins Tech Data ANZ's cloud business unit and will work alongside its leader Nicholas Jamsek, who will now head the AWS business unit.
He will also join Tech Data ANZ’s leadership team and be responsible for accelerating success in Australia by delivering value across the Microsoft ecosystem, the company said.
The appointment aims to further accelerate the growth of Tech Data's cloud portfolio.
“I’m excited to join Tech Data to lead the Microsoft Business Unit across Australia and look forward to delighting our partners and helping them grow their business with Microsoft,” Upcroft said.
“TD SYNNEX is one of Microsoft’s largest distributors globally and received the worldwide Operational Excellence Partner of the Year Award in 2023, as well as the Microsoft Worldwide Partner of the Year in 2022."
"There’s an enormous opportunity for us locally, and I know partners are always looking for additional areas of value.”
Upcroft joins from Microsoft Australia, where he spent over two and a half years as senior partner development manager.
He has over 25 years' experience serving in sales and channel leadership positions throughout Australia and Asia-Pacific.
“Robbie brings a wealth of knowledge, expertise, and relationships that he built over the years," Tech Data's ANZ VP and country GM Andy Berry said.
"We’re delighted to have him join Tech Data and are looking forward to his outstanding contributions to our thriving ecosystem."
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