Global distributor and solutions aggregator Tech Data has inked a designated seller of record (DSOR) agreement with AWS.
The agreement allows Tech Data to list its vendors’ products on the AWS Marketplace, with Red Hat the first vendor onboarded.
Via the agreement, Tech Data aims to provide channel partners with a simplified route to transacting on AWS Marketplace and drive new cloud growth opportunities for both partners and vendors.
With Red Hat on board, partners can transact Red Hat solutions through AWS Marketplace while still benefiting from incentives they would receive through traditional routes to market.
It will also allow end users to procure Red Hat solutions and other vendor products directly from AWS Marketplace.
“Global sales of third-party vendor software and services through cloud marketplaces are expected to reach US$45 billion by 2025," said Nicholas Jamsek, AWS Business Unit Leader at Tech Data Australia and New Zealand (ANZ).
"Given this trend, Tech Data is pleased to expand our valuable collaborations with AWS and Red Hat. By offering Red Hat solutions on AWS Marketplace, we will not only drive new growth possibilities but also provide a seamless experience for our channel partners."
"We look forward to remaining at the forefront of the DSOR movement and introducing more vendors to AWS Marketplace."
In addition to the DSOR agreement, Tech Data will offer templated Red Hat bundled solutions leveraging AWS.
These solutions aim to accelerate deployment and go-to-market speed and will be available for all Tech Data and AWS Partners.
“Red Hat is committed to enabling our robust ecosystem of partners to position themselves where our customers are to innovatively deliver the solutions customers need to achieve their desired outcomes, in a manner that best aligns to how they want to consume these solutions," said Garry Gray, senior director and head of partner ecosystem at Red Hat ANZ.
"This collaboration between Red Hat, AWS and Tech Data strengthens our position as a leading open source, hybrid cloud and cloud service leader, offering greater value to partners, and customers alike, enabling customers to retire spend commitments and leverage AWS credits as part of our partner solutions via AWS.”