SDL has appointed Kevin Ross as general manager, ANZ.
The general manager role requires Ross to build a strong local executive team and an ecosystem of alliances and partners to meet the demand for customer experience management.
"SDL has the capability, talent and products to lead in the customer experience market and become the go-to solution for the retail, finance, media and entertainment sectors," he said.
Ross has created two new executive positions, appointing Vinnie Mistry as a sales director for the ANZ northern region and Gary Khoo for the southern region.
In response to increasing customer interest in SDL from the retail industry, Russell Godin has been appointed to the newly created position of retail customer experience strategist and alliances director, tasked with driving strategic campaigns for channel partners.
Interest in customer experience management is reflected by the response to SDL’s upcoming conference, Innovate, to be held in Sydney on 9 September.
"The overwhelming number of registrations to attend Innovate is great to see and is a strong indicator the local interest in SDL and customer experience management," said Ross.
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