Netsuite partner Annexa unifies finance, operations for Boody

Australian bamboo underwear and apparel brand Boody, which sells via a range of channels including direct-to-customer, B2B, and wholesale, has used systems integrator Annexa to unify its finance, inventory and operations using Oracle NetSuite.

As well as operating in Australia, the brand also picked up distribution deals in the US and UK, meaning it needed an ERP solution able to support the business’ growth and provide the operational maturity required to run a high-volume, complex organisation, the company said.

Before NetSuite, Boody was operating with a fragmented systems landscape.

Different regions were running on different tools and in some cases there was no ERP at all, with orders flowing directly from their online store into 3PL WMS. Without a unified global system for orders, inventory and financials, Boody struggled to gain real-time visibility across the business, leading to a greater dependence on manual checks and temporary fixes.

Working with Annexa, NetSuite was chosen as the core ERP to act as a global source of truth across finance, inventory and operations, while allowing the business to retain best-of-breed systems where they added the most value. This approach allowed Boody to scale without replacing its existing stack, while significantly simplifying how systems interacted behind the scenes, the company claimed.

Annexa implemented NetSuite as Boody’s global ERP backbone, with Celigo enabling a new, scalable integration architecture that connected three Shopify stores, the PIM platform and multiple global 3PL partners. Supporting systems included SPS Commerce for EDI across six global retailers and NuOrder as the B2B wholesale portal.

“Knowing what an ERP implementation can be like, how intense it can get, having a strong partner was super important for us,” said Andy Millingen, Boody’s head of technology.

“We’re not just doing a few orders a day - we’re doing many orders a minute and 5-10x during the peak - so it mattered that there was a strong understanding of D2C requirements and the technical skills behind them.”

Millingen said the company has multiple channels, multiple countries and thousands of SKUs, and while already doing a high volume of orders, it sees a huge spike during the Black Friday period.

"Having flexible, scalable, cloud-based platforms to manage sales, procurement, outbound logistics and finance and integrate cleanly with other systems, is so important. There are plenty of systems that can effectively do wholesale, but for the D2C volume that we see, we needed something that could actually handle those peak periods," he explained.