Sinch Mailgun launches Australian data hosting region for regulated sectors

Sinch AB has launched an Australian hosting region for its Sinch Mailgun email API platform, giving customers in financial services, healthcare and higher education onshore storage of transactional email data and logs.

The region launches with Mailgun Send - Sinch Mailgun's email API - as the core product running on local infrastructure. The company said email sending data, delivery events, analytics and backups will be processed and stored in Australia.

Sinch said the expansion responds to growing compliance pressure on Australian enterprises, including ongoing reforms to the Privacy Act, Australian Privacy Principle 8 (APP 8), and the Australian Prudential Regulation Authority's CPS 234 information security standard. The infrastructure carries SOC 2 and ISO 27001 certifications.

The region is also open to businesses in New Zealand and across APAC seeking Australian-hosted email delivery.

"Australian enterprises want a trusted partner who can keep their most critical customer data within Australia without sacrificing speed," said Wendy Johnstone, executive vice president, APAC at Sinch.

"We are enabling organisations with Australia data residency requirements to route high-volume, secure communications over fully certified, onshore infrastructure."

In August, the company rebranded MessageMedia to Sinch Engage and announced an AI partnership with Australian firm Coderra, which lets businesses deploy AI agents across Sinch's messaging channels. Sinch said Australian customers can now run email, WhatsApp, SMS and AI-powered messaging through a single provider with a local presence.