Leader appointed as Intel Authorised Distributor

Leader has been appointed an Intel Authorised Distributor, supporting resellers with access to Intel-powered solutions across desktop, workstation, commercial, gaming, enthusiast and AI-ready computing categories.

The appointment strengthens Leader’s long-standing relationship with Intel and expands its ability to deliver Intel’s complete portfolio of desktop, workstation, commercial and AI PC technologies to resellers, system builders and managed service providers across Australia.

Leader will provide Intel-focused account management and technical support; integrated solutions combining Intel processors with motherboards, memory, storage and cooling products; joint marketing initiatives, partner enablement programs and demand generation activities; and local expertise to support SMB, commercial, gaming and enterprise opportunities.

“Intel continues to be one of the most trusted technology brands in the industry, and we are excited to deepen our partnership as an Intel Authorised Distributor," said Theo Kristoris, MD of Leader.

"With our nationwide distribution network, dedicated channel team and strong component ecosystem, we are well positioned to help our partners grow their Intel business and capture new opportunities in the AI PC era.”

“What truly differentiates Leader is our ability to combine specialist expertise with national scale," said Simon Yang, director of product and sales at Leader.

"As Australia’s No.1 Components Distributor, and the only distributor with five local warehouses across the country, we provide partners with exceptional product availability, faster delivery and local support wherever they do business. Supported by more than 50 dedicated account managers and a community of over 16,000 reseller partners, we are uniquely positioned to accelerate Intel’s growth across Australia.”

“We are pleased to welcome Leader as an Intel Authorised Distributor in Australia, further strengthening our ability to bring Intel’s latest platforms and AI-ready PC technologies to market," said Glen Boatwright, country Manager ANZ at Intel.

"By combining Intel’s trusted portfolio of desktop, workstation and commercial solutions with Leader’s established national footprint, we can help more partners modernise infrastructure and deliver higher-value solutions to their customers."