Dicker Data launches partner marketplace for Microsoft specialists

The Australian IT channel has another marketplace – this time a Dicker Data marketplace called Solution ConX, for Microsoft specialists to promote their own solutions to the distie’s partner network.

The marketplace aims to connect resellers with specialists across Microsoft Azure, Security, AI, Copilot, Modern Work, Data, and Business Applications that have developed their own Microsoft based service offerings.

The aim is that these approved partners deliver projects on behalf of other partners that don’t have the necessary skills - helping partners expand solution breadth while keeping complexity low.

The primary partner retains the customer relationship and CSP licensing, with specialist delivery partners providing “deep technical expertise under a governed and transparent engagement framework.”

Launch partners include Azure Virtual Desktop solution provider AVD Ninja, fixed-price Dynamics 365 Business Central implementation provider erpwerx, and Intune-based endpoint deployment and management solution provider SureDeploy.

“Partners are looking for practical ways to say yes to more opportunities, attach higher-value solutions to their existing customer base, and do it without taking on unnecessary delivery risk,” said Sarah Loiterton, General Manager, Microsoft Cloud ANZ, from Dicker Data.

“Solution ConX is designed to make specialist capability accessible across the channel, while protecting the partner-customer relationship that sits at the heart of every successful CSP business.”

Darren Klooger, general manager at erpwerx, said “Solution ConX gives us a platform to collaborate with partners who want to tap into the ERP opportunity within their existing customer base without investing in specialised Business Central capabilities. We see a significant opportunity for partners to attach ERP projects to CSP relationships, and Solution ConX creates the structure to do that successfully.”

Dicker Data sees Solution ConX helping partners move beyond licensing-only engagements.

Channel Dynamics managing director, Moheb Moses, told techpartner.news that based on the announcement, he thinks the distie’s new marketplace is a “great initiative”.

In Moses’ opinion, for Dicker Data to make its new marketplace a success, it will need to bring partners together, provide guidance and frameworks for defining the commercial agreements, measure the results of the partnerships, incentivise the right behaviour and recognise and reward the partners that do it well.

He also argued that “for this to really scale and become truly valuable, it eventually needs to go beyond just Microsoft to other technologies.”