Delinea launches Partner Advantage Program

Runtime identity security platform Delinea has launched its Partner Advantage Program.

Developed with direct partner input, including a global partner listening survey, the Delinea Partner Advantage Program is designed to address what the company said are the most persistent pain points in the channel: margin erosion, channel conflict, and ambiguous rules of engagement.

The program aims to give partners a structured path to deliver identity security outcomes to their customers, as well as a foundation for predictable, profitable growth. 

The Delinea Partner Advantage Program has three core tenets – Protect, Align, and Scale – and features clear, published deal registration, teaming protections, as well as Earned Incumbency to ensure partners who invest in building and expanding customer relationships are protected on renewals and rewarded for their ongoing contribution. 

It also features AI-powered just-in-time training and certifications, an AI-powered partner portal and streamlined processes, tools, and automation designed to remove friction from the full quote-to-cash journey.

The program offers three tiers: Select for building expertise, Premier for growing practice depth, and Elite for leading at scale.

"Across the Asia Pacific region, partners are looking for ways to grow recurring revenue, expand security services offerings and build deeper customer relationships while maintaining profitability," said Cynthia Lee, APAC Vice President at Delinea.

"The Partner Advantage Program gives them the structure, protection and enablement needed to scale their identity security practices as organisations increasingly focus on securing AI, machine and human identities.”

Enrollment in the Delinea Partner Advantage Program is open to selling partners across all tiers now, with roles for MSPs, GSIs, advisory, and technology partners coming soon.