Cost-optimiser Densify lands down under, seeks partners

Cost optimisation company Densify has established an Australian presence and is actively seeking partners.

The company’s products analyse IT infrastructure to ensure that applications are running in optimally-configured environments. The fifteen year-old company grew up offering products for on-premises infrastructure, but in recent years has turned its attention to offering advice on optimal cloud configurations.

The rise and rise of the public cloud has seen the company re-focus on that opportunity, as the myriad instance types offered by infrastructure-as-a-services creates more reasons to consider optimal configurations.

For now the company is repped by Asia Footprint, a company that has a long track record of helping VC-backed vendors to enter the local market. The company’s CEO Craig Stockdale told CRN Densify is actively seeking channel partners in Australia, with an emphasis on born-in-the-cloud partners and managed services providers, and an aspiration to help with cloud optimisation and application migrations.

Would-be partners will have an easier time than is often the case with a startup, because Densify’s history includes entanglements with a global three-letter system integrators that deployed its wares extensively and can point to success at banks and major Australian corporates.

Densify’s vice president for technical sales told CRN the company can identify when a user can save a few dollars here and there by using different instance types, but prefers to offer deeper insights into application performance over time and how it can be matched to a public cloud’s different offerings.

He added that the company also prefers to present recommendations for review by humans (by presenting tickets in Jira or ServiceNow) rather than allowing automated moves to different instance types.