ClubTelco has streamlined its fixed broadband portfolio to just two plans, slashing the price of its unlimited quota plan to compete with parent company Dodo and TPG.
The plans, offered under the same Telstra Wholesale agreement as Dodo, provide the option of 10 GB of data quota for $30 a month, or unlimited quota for $50 a month.
New users of the unlimited plan had to pay $100 in the first month and an ongoing annual membership fee of $50.
Existing ClubTelco users on the $70 unlimited plan would automatically be moved to the reduced price plan during the next billing cycle.
ClubTelco chief executive and former Dodo executive Scott Stavretis said it was an attempt to keep things "simple".
"A smaller number of plans makes the choice simple for customer," he said.
The changes would likely help with average data consumption of users, he said, because users would no longer be tempted to take full advantage of their cap.
By contrast, Dodo has for some time offered an unlimited quota plan for $39.90 a month. And it began selling a plan with three terabytes of quota for 5 cents less a month that chief executive officer Larry Kestelman, was offered as a "joke" to show the ease of providing high-quota plans.
The plan changes came ahead of a vote of EFTel shareholders next Wednesday to approve a proposed merger with ClubTelco.