Channel Guru appoints James Davis as director of strategy

Brad Clarke's Channel Guru organisation has named James Davis as director of strategy.

Davis is the chief strategy officer of The TSP Advisory, having previously served as Pax8's director of academy for APAC.

Having already contributed voluntarily to the Channel Guru network, he will now make his expertise and intellectual property available to the entire community.

"I am excited to be joining Channel Guru as the Strategy Director to amplify my mission to elevate the industry so that we see better outcomes," he said.

"Having spent time with Brad and understanding his intentions for Channel Guru and the mission for the organisation, we are culturally aligned to what we were both want to achieve and Channel Guru makes sense as an agnostic community to help Partners grow and thrive."

Clarke said bringing Davis on board is a natural fit for Channel Guru.

"Our values align deeply, and together we're committed to empowering the channel with the operational excellence it needs to thrive,"he said.

"We see this as a long-term partnership that will make a real difference. James’s operational depth perfectly complements my focus on building a strong channel ecosystem.

To raise industry standards, Channel Guru is also rolling out advanced assessments across ten key operating model areas - over 1,200 maturity test points - helping partners benchmark, prioritise improvements, and embed best practices.

Current offerings include a foundational assessment in all ten areas, supported by operational diagrams, process flows, tools, guides, and training.

Advanced models launch this year, starting with Solution Productisation, Client Experience & Success, and Go-To-Market & Demand Generation.