NASDAQ-listed business intelligence vendor QlikTech has established its headquarters for Australia and New Zealand in North Sydney.
Local managing director Mark Sands said QlikTech’s vision was to place business intelligence in the hands of many, rather than the few, which has traditionally been the approach of traditional enterprise vendors.
“We are pushing for the consumerisation of enterprise apps.”
QlikTech competes with big players such as SAP, Oracle, IBM and SAS, although it notes key points of differentiation, especially in the largely untapped mid-market.
“Those vendors have never really cracked selling value to the mid-market,” Sands noted.
In addition, the company is targeting opportunities here and in New Zealand in the public sector as well as health.
To date QlikTech’s sales in Australia were handled by two master resellers, Sydney-based Inside Info and Vision Intelligence in New Zealand.
The company has a further 15 resellers, with that number expected to grow over the next 12 to 18 months.
“In order to cover the breadth of opportunity we believe is out there we need to work with additional partners,” local managing director Mark Sands said.
The company already has 14 staff and its analytics tool QlikView was deployed at about 500 customers in Australia and New Zealand.
Most of these sites, which include the likes of ANZ, Amcor and Sportsbet, had the product co-exist with enterprise platforms such as SAP and Oracle.
QlikView was traditionally sold into verticals such as finance, retail, consumer packaged goods, logistics and distribution.
Demand for its analytics tool QlikView is growing strongly, the company said, largely due to its ability to be deployed selectively to particular areas within an organisation.
He said the growing number of companies deploying 64-bit systems will see increased demand for analytics products such as QlikTech’s QlickView.
“The lid has come off in terms of the scale of operations that QlickView can now support.”
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