Avnet has signed on US communications and cloud provider CenturyLink for the Australian channel.
The deal sees Avnet become the first Australian distributor for CenturyLink Cloud, along with the launch of the Avnet CenturyLink Cloud reseller program. Under the program, Avnet will support segregated billing, client account management and reports through Avnet’s cloud portal.
Known as a telecommunications giant in North America, CenturyLink will sell its global communications, hosting, cloud and IT services through Avnet, which are based in NextDC’s local data centres.
Avnet cloud services business manager Chris Farrow said the partnership would help partners to level the playing field against direct competitors.
“We have thousands of partners with many, many clients who are wanting to, yet struggle, to take advantage of opportunities that cloud technology represent,” Farrow told CRN.
“For us, CenturyLink is an answer to many of the questions those partners and customers have. Mainly, ‘how do I get my on-premise existing workloads to take advantage of the cloud without massive amounts of reengineering?’ - so that is precisely the mark that CenturyLink delivers for us.”
The distribution agreement allows Avnet resellers to sell white-label cloud products from CenturyLink through Avnet’s cloud portal.
“It provides a way for our partners to easily present a cloud solution to their broad client base under their brand, which is something that’s been impossible with other cloud technologies to date,” Farrow added.
Based in Louisiana, CenturyLink is the third largest telecommunications company in the USA, and competes with the likes of AT&T and Verizon. It currently operates 55 data centres globally.
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