Asana promotes Jo Gaines to GM APAC

Asana has promoted Jo Gaines to the role of general manager, APAC.

Previously, Gaines was head of channel, APJ, where she led the growth of the company’s channel business, including onboarding new strategic partners, designing and evolving the channel partner program and leading learning and development for partners. 

Prior to joining Asana in 2023, Gaines held senior leadership roles at Salesforce and Krux Digital.

“From the moment I started working with Jo, it was clear she was the right leader for this region and this moment," said Kevin Knieriem, CRO at Asana. 

"She has spent over two decades building technology businesses across the Asia Pacific, from scaling data and audience markets at Salesforce to joining Asana and building our enterprise go-to-market in APAC. She knows this region deeply, she knows our customers, and she knows how to build. To our customers, partners, and teams across the region: you are in exceptional hands,” 

“I am excited to step into the GM role and continue to invest in and support our wonderful customer and partner network across the region,” said Gaines.

“Workforce transformation, AI adoption and lifting team productivity are top of mind for businesses across the region, and Asana is well-placed to help leaders accelerate positive change with the tools they want. I am grateful for this opportunity and look forward to working closely with our team across the region.”