Mogrify

[Opinion | Channel Guru] Why so many tech partners struggle to market themselves

[Opinion | Channel Guru] Why so many tech partners struggle to market themselves

No amount of activity - campaigns, content, nurture programs - will fix this.
Melanie Unwin Apr 14 2025, 1:53PM Sales & Marketing
CRN Pipeline: The evolution of IT marketing in the omnichannel era

CRN Pipeline: The evolution of IT marketing in the omnichannel era

While AI looks like a game-changer for IT partners wanting to deploy marketing campaigns faster and more cost-effectively, where do they start?
William Maher Aug 7 2024, 11:26AM Sales & Marketing
Pipeline 2023: three common channel marketing pitfalls

Pipeline 2023: three common channel marketing pitfalls

Mogrify's Melanie Unwin identifies challenges.
Jeremy Nadel Aug 23 2023, 8:18PM Services
Pipeline preview: Is it time to prepare for a surge in IT M&A?

Pipeline preview: Is it time to prepare for a surge in IT M&A?

Microsoft partner mentor and channel marketer Melanie Unwin expects M&A activity to pick up in the second half of the year.
William Maher Jun 8 2023, 5:47PM
Disties, M&A and marketing experts, vendors prep for Pipeline

Disties, M&A and marketing experts, vendors prep for Pipeline

Microsoft, NBN and Swoop among newly-announced sponsors.
William Maher Apr 20 2023, 10:47AM Sales & Marketing
Top tips for marketing automation

Top tips for marketing automation

There still seems to be several misnomers about the software.
Thomas Unwin Jun 26 2020, 11:44AM Marketing

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