CRN Pipeline: The evolution of IT marketing in the omnichannel era

While AI looks like a game-changer for IT partners wanting to deploy marketing campaigns faster and more cost-effectively, where do they start?

Melanie Unwin, co-founder and director of B2B marketing firm Mogrify, will return to CRN Pipeline on August 14 to help you make sense of these changes and make the most of your marketing activity.

How partners, vendors and distributors approach marketing is evolving, with single channel strategies becoming less effective due to market expectations and the evolving digital landscape.

At CRN Pipeline, Unwin will explore the use of AI and marketing automation to enhance campaign effectiveness and efficiency, enabling marketers to launch robust campaigns within weeks—a stark contrast to traditional methods.

"I’m excited to guide partners through a brief history of IT marketing, exploring both our past and present," Unwin said.

"The days of relying solely on content marketing and social media are over. With AI now reshaping the industry, it's crucial for partners to embrace marketing automation and AI to propel their strategies into the Omnichannel Era."

Strategies will be discussed, such as developing scalable marketing frameworks, using marketing automation platforms, and incorporating AI to  achieve greater reach and measurable results.

This approach can not only speed up time-to-market but also provide precise tracking to gauge which partnerships and strategies truly deliver.

Melanie Unwin will speak about “The Evolution of IT marketing: The Omnichannel Era” at CRN Pipeline on August 14. See the Pipeline agenda and register your interest in attending.