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State of Channel Security
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End of support for Windows 10
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Channel Meets: Security
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Pipeline 2026
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Home
direct sales
direct sales
Ten tips for vendor account execs to leverage partners
Account executives can be one of the best, or worst, resources a vendor can provide.
Moheb Moses
,
Cam Wayland
Apr 12 2022, 1:08PM
Photos
Aussie Broadband creates direct sales portal
Promises business NBN with a few clicks.
Simon Sharwood
Oct 10 2019, 12:02PM
Telco
Is 'channel-first' just lip service?
Not every reseller is easily convinced about vendors' partner promises.
Sholto Macpherson
Aug 25 2015, 11:02AM
Strategy
NetApp exec: partners' direct sales anxiety is "bullsh*t"
Strong language to defend vendor's strategy.
Tony Yoo
Jun 10 2015, 10:42AM
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