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State of the MSP
Reports
The State of the MSP Report 2025
State of Channel Security
Distributor Differentiation Feature Report
End of support for Windows 10
State of AI 2024
Public Sector Tech Report
State of data
Events
Kickstarter 2026
MSP Index Melbourne
Pipeline 2026
Resources
MSP Index
Partner Content
Photos
Channel TV
Channel Leaders
Media Hub
Partner Hubs
Focal Points
Partner Stories
Whitepapers
Advertise
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Home
direct sales
direct sales
Ten tips for vendor account execs to leverage partners
Account executives can be one of the best, or worst, resources a vendor can provide.
Moheb Moses, ANZ Community Director, CompTIA / Director, Channel Dynamics
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Cam Wayland
Apr 12 2022, 1:08PM
Photos
Aussie Broadband creates direct sales portal
Promises business NBN with a few clicks.
Simon Sharwood
Oct 10 2019, 12:02PM
Telco
Is 'channel-first' just lip service?
Not every reseller is easily convinced about vendors' partner promises.
Sholto Macpherson
Aug 25 2015, 11:02AM
Strategy
NetApp exec: partners' direct sales anxiety is "bullsh*t"
Strong language to defend vendor's strategy.
Tony Yoo
Jun 10 2015, 10:42AM
Hardware
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