A new designated seller of record (DSOR) agreement with Amazon Web Services (AWS) will allow Westcon-Comstor to privately list its vendors' products directly to AWS Marketplace.
The arrangement enables Westcon to share quotes with its 12,000 worldwide channel partners, which can then transact and serve customers in AWS Marketplace.
Westcon said this will ensure partners have an "integrated sales process within AWS Marketplace across the supply chain."
The distributor, which recently achieved AWS Security Competency status, is one of a select number few involved in the DSOR program rollout and the only one to launch across multiple vendors.
“End-user buyer behaviour is evolving rapidly, and this agreement with AWS is all about enabling our partners to sell where their customers want to buy,” Westcon's CEO David Grant.
“In building a bridge that allows our partners to serve their customers directly in AWS Marketplace, we’re strengthening the position of the channel in the cloud marketplace ecosystem and creating new growth opportunities for our partners and vendors."
"It’s exciting to see what can be achieved through this agreement in 2024 and beyond.”
The expanded agreement with AWS comes after Westcon acquired London-headquartered AWS advanced service partner Rebura in January 2024.
-1.jpg&w=100&c=1&s=0)
.png&w=100&c=1&s=0)
