Telecoms, cloud and voice master agent Tradewinds has signed hosted VoIP and cloud communications vendor 8x8 as it furthers its expansion into Australia and New Zealand.
Tradewinds, formerly known as Telarus ANZ, will source new third-party cloud brokers for 8x8 in new markets with growing demand for cloud-based communications.
“Our objective is to work with an expert partner that can take 8x8 into a specific market that it may not have previously entered and to gain the benefit of a recurring revenue model for both 8x8 and the partner,” Tradewinds director and head of channels Tony Heywood said.
“The end-result is that our service enables a partner to act as a trusted advisor to a customer while increasing the breadth of technology which it can offer and without the need to undergo a certification process.”
Heywood added that Tradewinds would work with 8x8 to support end-user customers with cloud services technology while increasing recurring revenue through a network of partners.
“As 8x8 expands its Australian market footprint as the preferred choice for enterprise communications, our channel partners continue to play a critical role in helping our customers take employee and customer engagement to a superior level,” 8x8 vice president for Asia Pacific Brendan Maree said.
“We look forward to working with Tradewinds and their partner network to build momentum, support innovative business strategy and to significantly contribute to the overall health of a robust, expanding channel.”
Tradewinds earlier this year signed both RingCentral Australia and Rackspace.
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