Telstra has announced a new charity category for its 2016 Australian Business Awards.
The carrier created the new category after the 2014 Australian Charities Report revealed Australian charities have a combined annual income of more than $100 billion.
"We felt it was time for the program to recognise the significant contribution [charities] make to our community," said Will Irving, Telstra Business Awards ambassador and Telstra Business Group managing director.
There are other four categories businesses can enter: new business (formerly start-up), micro business, small business and medium business.
In the medium business category, the maximum number of employees has been increased from 200 to 500 to reflect "the role that medium businesses play in driving the nation’s economic growth".
"By increasing the number of employees in this category we hope to attract more talent and competition to the 2016 program," said Irving.
Scott Houston, chief executive of Executive Risk Solutions and winner of the 2015 Telstra Australian business of the year, said that there is a "chance for finalists to meet like-minded operators who might in turn present you with new business opportunities".
Entries for the 24th edition of the award can be made until 23 March.
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