SoftwareOne partners with AWS

By Jason Pollock on Oct 30, 2025 1:12PM
SoftwareOne partners with AWS

SoftwareOne has signed a multi-year strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to expand digital transformation, cloud adoption, and generative artificial intelligence (Gen AI) capabilities across the Asia-Pacific (APAC) region. 

The collaboration focuses on migration and modernisation, data and Gen AI, involving launching entirely new solutions on AWS (greenfield deployments) and AWS Marketplace to support customers in Australia-New Zealand (ANZ), southeast Asia, greater China region (GCR), and India.

SoftwareOne will develop and deploy a portfolio of Gen AI solutions powered by Amazon Bedrock, tailored to industries such as retail, manufacturing and financial services.

To accelerate adoption, SoftwareOne will provide pre-built, AWS-validated solution templates and implementation packages, including AI assistants for specific industries and workloads, which are designed to help customers move from pilot to production faster.

AWS will provide technical assistance and collaborate with SoftwareOne teams through its Generative AI Innovation Centre Partner Alliance, which SoftwareOne has joined, and which will provide access to training and delivery acceleration.  

The AI Assistants launched through the collaboration include a technician AI assistant for factory troubleshooting and maintenance queries; an insurance AI assistant for personalised plan recommendations and sentiment analysis; a HR Policy assistant to automate employee inquiries and HR ticket creation; and a product assistant for intelligent product search, promotion discovery, and order management. 

SoftwareOne will also help customers migrate to AWS through its Rapid Migration Offer, deploy a new SoftwareOne AWS Landing Zone with built-in cloud security and governance, and will list its solutions in AWS Marketplace to streamline procurement.

Additionally, SoftwareOne will invest in dedicated AWS-focused sales and marketing headcount across APAC to support customers, as well as continue to invest in obtaining AWS certifications, ensuring SoftwareOne employees are equipped with the latest AWS expertise.

“This agreement marks a pivotal step in our mission to empower organizations across APAC to accelerate digital transformation using Gen AI,” said Varun Paliwal, president for APAC and Middle East of SoftwareOne.

“By combining SoftwareOne’s expertise with the comprehensive cloud services of AWS, we’re delivering tangible business outcomes and long-term value for our customers.” 

“This collaboration with SoftwareOne demonstrates our joint focus on helping customers across APAC accelerate both cloud transformation and responsible generative AI adoption,” said Corrie Briscoe, director of partner core for Asia Pacific & Japan at AWS.

“By combining SoftwareOne’s deep regional expertise and trusted customer relationships with AWS’s breadth of services—including Amazon Bedrock—we’re creating practical pathways for organizations to modernize their operations, innovate with confidence, and scale solutions that drive measurable impact.” 

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