Digital transformation of energy management and automation provider Schneider Electric has entered into a new distribution agreement with South Australia's Rexel to service resellers across Australia.
The partnership aims to leverage Rexel's extensive partner ecosystem and existing infrastructure to distribute APC by Schneider Electric's products throughout the region.
APC is Schneider Electric's flagship brand, and provides clean battery backup power, surge protection, and IT/OT physical infrastructure.
"Through this distribution arrangement, we want to ensure partners have access to the depth and breadth of APC offerings by Schneider Electric. We are thrilled to welcome Rexel as one of our distributors, as its commitment to innovation and customer satisfaction aligns well with Schneider Electric's values," Raj Singh, sales leader of commercial and industrial at Schneider Electric, said.
As part of the agreement, Rexel will have access to a range of APC IT/OT solutions, including uninterruptible power supplies (UPS), power distribution units (PDUs), cooling solutions, data racking, and software.
"Rexel will complement our existing distributors that will continue to play a crucial role in APC's network, leveraging its distribution infrastructure to ensure customers continue to receive best-in-class service," Singh added.
Mathew Edgar, Rexel's general manager of technical sales, said APC is the world's most respected and trusted power protection and data racking solution vendor.
"This partnership is an exciting opportunity for resellers to offer the best solutions to their end users for server, storage, and UPS systems. With significant growth happening across the sector, this is an exciting time for the partnership of our organisations," Edgar said.
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