Ovo Mobile has created what it claims to be Australia's largest prepaid mobile data plan, offering 100GB of data for $100 per month.
The telco pitched the plan as an alternative to fixed broadband services on the NBN, claiming to offer faster and more reliable speeds than some fixed broadband services for households.
Ovo has set up a free geo-based speed test website called notbloodynecessary.com to determine whether mobile broadband is superior to a fixed service in their area.
"Despite the billions being spent on upgrading Australia's fixed broadband infrastructure, it remains slow and expensive by international standards," said chief executive Matt Jones.
"And I speak as one of the many, many Australians who are sick of hearing about why that is and who's to blame – we just want it to work, where and when we want it."
Ovo said contracts are not locked in, and are charged on a 30-day cycle. The telco's services use Optus's 4G mobile network.
"Mobile broadband's speed, reliability, ready availability and portability are all advantages, particularly compared to fixed broadband that is plagued with connection delays and impacted by weather and the quality of the connection to the home," added Jones.
"And for the majority of Australian households that will consume less than 100GB of data a month, it's an immediate fix to the constant buffering and drop-outs experienced when we all sit down of an evening to stream the latest episode of our favourite TV show."
Ovo offers a selection of mobile plans targeted at particular demographics, such as the $10-per-month plan for kids with mobile devices.