Ingram Micro unveils ‘The Great Migration’ initiative

Ingram Micro 'The Great Migration', an initiative that connects Microsoft, technology vendors, silicon partners, OEMs and channel partners under a coordinated framework focused on helping organisations to transform AI deployment and achieve real returns on their investments (ROI).

Developed and led by Ingram Micro in collaboration with Microsoft and supported by Intel, AMD, Qualcomm Snapdragon, Dell Technologies, HP, Lenovo, ASUS, MSI and Microsoft Surface, the initiative provides partners with access to education, technical enablement, customer engagement programs, funding opportunities and ecosystem expertise.

Designed as a long-term industry initiative, it provides partners with a coordinated framework spanning education, enablement, funding, customer engagement and ecosystem collaboration, aiming to help simplify the transition to AI-ready workplaces.

Building on Ingram Micro's 2025 Race to Upgrade, the program expands the conversation beyond Windows 10 upgrades to encompass AI readiness, modern workplace transformation, cybersecurity and long-term business value.

Mo Kandeel, director of consumer, client and endpoint for Ingram Micro, said that as Australia has largely moved beyond asking whether AI matters, the next challenge is deploying AI in ways that improve productivity while strengthening security, supporting governance and managing cost.

"That means organisations are increasingly reassessing where AI workloads should run across cloud, edge infrastructure and workplace devices. Rather than treating device refreshes, operating systems upgrades and AI adoption as separate projects, organisations are bringing them together as part of a broader workplace transformation," he said.

“Hybrid AI gives organisations greater choice over where AI workloads are processed. Some will continue to require cloud-scale computing, while others can run closer to the user on AI-ready devices, providing greater flexibility where responsiveness, privacy or local processing matter.”

"The Great Migration was created to help partners lead those conversations. Our role is to bring together the ecosystem and provide a framework that helps partners turn technology change into measurable business outcomes."

Andy Malakooti, go to market lead for device partner sales at Microsoft Australia & New Zealand, said organisations increasingly require a coordinated ecosystem to help them move from AI experimentation to practical adoption.

"We're seeing strong interest from organisations looking to combine AI, modern devices and security capabilities into a cohesive workplace strategy," he said.

"The Great Migration brings together the technology, skills, expertise and ecosystem support needed to help partners guide customers through that transformation and prepare for the next generation of work."