Crayon and rhipe complete brand integration

The rhipe brand has been discontinued following a two-year integration with Crayon.

Crayon has also announced plans to launch new APAC partner programs throughout the second half of this year.

The combined Crayon-rhipe portfolio and enhanced services cover cloud productivity, security, business continuity, business applications, IT cost management, cloud services, data, and AI solutions. 

The company also offers expertise in backup, cloud migration, ERP implementation, cybersecurity, cloud cost optimisation, and cloud management. 

Partners can access two new cybersecurity assessment offerings for cloud security, Azure Risk Mitigation and Essential Eight maturity. 

They will also be able to white-label a more comprehensive suite of products and services, Crayon stated.

Enablement “will be key” to the “new value” Crayon offers partners, it stated. The relaunched apac.crayonchannel.com website includes a partner enablement section, providing resources and tools to support partner growth and development. 

Crayon also offers access to its Technology Advisory Group (TAG), an APAC-based unit providing strategic and technical guidance on a value-add basis. TAG “equips partners with competitive differentiation and high-performance operating models”, through support in business development, vendor relations and technical consultancy. 

New platforms 

PRISM has been rebranded to Crayon and the system will still co-exist with Cloud-iQ in APAC. A new cloud billing platform will integrate Cloud-iQ and the revamped PRISM, which Crayon talked up as “the most powerful Cloud Billing Platform in the market”. 

"Our goal is to empower our partners with the best tools and support," said Warren Nolan, Crayon's SVP of Channel. "With the creation of a new and integrated Cloud Billing Platform, partners will be able to streamline subscription management, gain real-time insights into their spending, and access comprehensive reporting tools.

“This not only simplifies operations but also helps optimise cloud investments, allowing partners to focus more on growing their business and less on administrative tasks." 

Crayon has more than 800 people in the Asia-Pacific region, supporting over 3,500 regional partners. It distributes over 40 vendor products across APAC. 

"Through the integration of our organisations, we are investing in partner success with specific enhancements," said Rhonda Robati, EVP Asia Pacific at Crayon. "Crayon is now better positioned to provide further value for partners, ensuring consistent, sustainable, and long-term business gains."