Connecting with Parks Associates

Connection Research and Parks Associates have reached a cooperative agreement to allow Connection Research to sell Parks Associates' research reports and studies in Australia.

Connection Research is an Australian-based market research and analysis company covering every aspect of digital convergence. Parks Associates, a US-based market research and consulting firm, is internationally recognised and specialises in emerging consumer technology products and services.

Connection Research will be a reseller of all of Parks Associates' products and services, including the full range of the company's digital lifestyles, digital media habits, digital health and electronic gaming reports.

The two companies have also agreed to cooperate on research activities and provide assistance to each other in developing cross-regional products.

Graeme Philipson, research director of Connection Research said the research company was excited to be able to offer these products and services to the local market.

"Parks Associates' research and analysis is one of the best in the market, and very relevant to Australian conditions. We are both researching similar issues, and the relationship will allow improved comparisons of digital technology usage patterns internationally," he said.