CRN Impact Awards 2022 finalist in the Channel Collaboration category Campfire Digital Services (Campfire) has appointed Duncan Underwood as head of design and general manager for Queensland.
Underwood has been associated with IT consultancy Campfire for two years, and brings extensive experience in experience strategy and design.
His career includes key positions such as director of operations at Digital Eskimo, and director at Symplicit, where he implemented innovative approaches to human-centred design (HCD) and remote working.
In his new role, Underwood will lead design initiatives nationally and oversee the creative talent within the organisation.
As Queensland general manager, Underwood will also focus on expanding Campfire's presence in the region, building on recent successes such as the partnership with Stadiums Queensland.
Underwood's portfolio includes work with prominent clients such as Swinburne University, Rest Superannuation, and Transport for NSW.
His expertise spans customer research, experience strategy, digital strategy, and user experience design.