Award-winning reseller LeetGeek has rebranded as Blackbird, saying the new name better represents the work the company does in the enterprise sector.
Ben Corbett, a director at the Adelaide-based reseller, said: “We felt like [the former name] didn’t reflect the sophisticated nature of the work we’re doing.
“Ninety-nine percent of our work is referral-based and we were often being miscategorised in terms of our capabilities.
“What we’re passionate about isn’t necessarily technology or specific solutions. What we love is outcomes. It’s seeing improvements in efficiency, seeing kids engaged in schools or staff that are able to be passionate about education," said Corbett.
The name Blackbird symbolises soaring high, reflecting the idea of realising the company’s potential. Corbett hopes the name change will also change the perception that prospective customers have about the company.
“This whole change has been coming for a while and it’s been a hell of a ride, but it’s worth it,” said Corbett.
LeetGeek was founded in 2007 originally as a clothing side project while founder Richard Stafford worked as an IT manager. When Stafford branched out as a sole trader in IT, he repurposed the LeetGeek brand for the new company.
The company now has 25 staff in its Adelaide office and caters for corporate, education and government clients.
LeetGeek won the CRN Fast50 in 2012, growing 299.33 percent with revenues of $3.4 million. The company also appeared in the CRN Fast50 in 2013 and 2014.
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