Aussie firm scores Lorna Jane wi-fi deal

Sports fashion brand Lorna Jane has enlisted wi-fi solutions provider SkyFii for a guest wi-fi and data services trial.

The trial will initially include six Lorna Jane retail stores in Queensland, with the potential of a nation-wide roll out across 150 Australian stores. Lorna Jane also has stores in the USA, South Africa, Sweden and UAE.

Lorna Jane will have access to guest wi-fi services, analytics and marketing tools from SkyFii during the twenty-week trial.

SkyFii has also converted two trial contracts into commercial services contracts, which includes Top Ryde City Shopping Centre and Barangaroo South Precinct.

The company is also in negations for a pilot deployment with a “global sports goods retailer”, which is yet to be announced.

SkyFii was recently commissioned to trial free wi-fi connections across eight venues in Sydney's Ivy complex, including nightspots the Ivy and the Establishment. The technology is already used in the Queen Victoria Building, The Galeries, Chiefly Plaza, the Strand Arcade and World Square.

Chief executive Wayne Arthur forecasted SkyFii’s sales revenue woudl exceed $40 million over the next five years.

“With a high success rate of converting pilot trials into commercial contracts, we expect to continue our strong sales momentum,” said Arthur.

"In addition, we are excited about the international opportunities on the horizon and entering into new and exciting verticals. We look forward to updating the market on the outcome of our advanced discussions for a new pilot contract with a leading global sports goods retailer.”