Amplitude appoints Mark Drasutis to lead ANZ expansion

Digital analytics company Amplitude has appointed Mark Drasutis as Head of Value for Asia-Pacific and Japan as it looks to grow its local team.

Previously, Drasutis was the General Manager of Digital and Customer Platforms at ASX, Chief Digital Officer at IAG, and Chief Product Officer for Digital at News Corp Australia. He also held leadership roles at Yahoo! EMEA and AOL Europe. 

He is joining a growing team at Amplitude in ANZ, which includes roles in sales, customer success, and services. More hires are planned in the coming months, particularly in sales and partner functions. Amplitude’s ANZ team includes roles in sales, customer success, and services.

 "Australia has always been a hot spot for innovation, and some of our earliest and longest-term customers are from the region. Now, we're doubling down on our investment with talented leadership, a growing team, and strong customer momentum," said Spenser Skates, CEO and co-founder of Amplitude.

"Our goal is to get more people from more organisations on Amplitude, and there's a big opportunity to do that in the ANZ region." 

Amplitude’s partners include implementation partners Monks and Elephants Can Dance. It integrates with the likes of Braze, Snowflake, AWS, and HubSpot.

Amplitude's local customers include Zip, SafetyCulture, Canva, Atlassian, SEEK, and Culture Amp.