Enterprise communications provider 8x8 and customer engagement platform MoEngage have formed a partnership, to enhance digital customer engagement across the Asia Pacific region.
The collaboration integrates 8x8's communications platform as a service (CPaaS) messaging capabilities with MoEngage's AI-powered engagement platform, initially focusing on SMS and WhatsApp services, with Viber and LINE integration to follow.
The partnership has already shown results in Southeast Asia and Oceania's retail sectors.
Australian payment service provider Pyng has implemented the integrated solution to enhance its multichannel marketing and customer engagement.
"Today's announcement highlights 8x8's commitment to empowering businesses with advanced, AI-powered communication solutions," Stephen Hamill, general manager of CPaaS at 8x8, said.
"With digital channels driving many customer interactions in APAC, businesses need a single, seamless solution to streamline engagement and deliver consistent experiences," Hamill added.
"Integrating 8x8's messaging solutions strengthens our platform with a robust messaging infrastructure," Raviteja Dodda, founder and chief executive officer at MoEngage, said.
"The Australia and New Zealand region is experiencing rapid digital transformation, with high mobile device ownership and a significant portion of the population active on social media," Dodda added.
Research indicates 90 per cent of Australians own a mobile device, with over 78 per cent of the population active on social media as of January 2024, highlighting the growing importance of digital communication channels.
The integration enables businesses to manage all their communication needs through a unified platform, supporting functions such as one-time passwords, notifications, and marketing campaigns.
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