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Impact Awards
State of the MSP
Reports
The State of the MSP Report 2025
State of Channel Security
Distributor Differentiation Feature Report
End of support for Windows 10
State of AI 2024
Public Sector Tech Report
State of data
Events
Channel Meets: Security
Winter Ball
Pipeline 2026
Resources
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Channel TV
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Home
sales and marketing
sales and marketing
[Opinion | Channel Guru] You hired a marketer. Now what?
Why it often goes wrong — and how to build a structure that actually works.
Melanie Unwin
May 26 2025, 12:23PM
Sales & Marketing
Meetmagic finds philanthropic opportunity tackling sales call overload
Goal to raise $250m by 2030.
Andrew Birmingham
Jul 6 2022, 7:15AM
Software
Long lunches rule channel marketing
CRN poll finds you plan to win business with relationship-building efforts.
Simon Sharwood
Feb 21 2020, 11:57AM
Sales & Marketing
Reseller won deal by having a haircut with a prospect
PODCAST: Callum McDonald of CSW-IT shares the City Software turnaround story.
Simon Sharwood
Nov 7 2019, 1:10PM
Sales & Marketing
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