brand

Building a brand: Why it’s important and how you can do it

Building a brand: Why it’s important and how you can do it

There is one part of business that always remains the same — the importance of a strong brand.
Simran Kaur Aug 28 2020, 12:20PM Marketing
Hard to hold value in tech sector

Hard to hold value in tech sector

Technology is embedded within the heart of every business.
Steven Kiernan Jun 4 2015, 9:55AM Sales & Marketing
Microsoft: Surface RT branding confused customers

Microsoft: Surface RT branding confused customers

Customers don't know the difference between Surface RT and Surface Pro, Microsoft claims.
Shona Ghosh Oct 14 2013, 8:19AM Mobility
Apple overtakes Google as world's biggest brand

Apple overtakes Google as world's biggest brand

Innovation and price premium push iPhone maker into top spot
Stewart Mitchell May 10 2011, 9:03AM Hardware
Wacom channels user experience potential

Wacom channels user experience potential

Creates ‘Feel' brand.
Staff Writers Oct 14 2009, 4:21PM Sales & Marketing
Secondhand Dells popular with Twitterati

Secondhand Dells popular with Twitterati

@DellOutlet passes a million followers
Nate Cochrane Aug 17 2009, 4:26PM Finance
Would the real Dick Smith please stand up?

Would the real Dick Smith please stand up?

Dick Smith demands its name back.

Lilia Guan Aug 13 2009, 3:05PM Software
Sony has a brand new patent

Sony has a brand new patent

New Playstation controller on the horizon?
Justin Robinson Nov 3 2008, 2:46PM Hardware
Cisco to kill off Linksys brand

Cisco to kill off Linksys brand

John Chambers takes it out back and pulls the trigger.
Matt Chapman Jul 31 2007, 7:29AM Hardware
Which Brand - Vendors or Resellers?

Which Brand - Vendors or Resellers?

Do consumers buy on the manufacturer’s name, or the reseller’s?
Staff Writers Jun 20 2007, 11:28AM Sales & Marketing

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