Yellowfin seeks resellers for BI product

According to CEO Glen Rabie (pictured), Yellowfin is also actively seeking resellers to promote the product into different market segements.

“Our target markets are software vendors, SMEs and Corporates. Any business that needs to analyse its data - it's really that broad. Customers include the largest makers of kitty litter in the US, a NZ payments company, legal companies, telecommunication and a plumbing company,” he said.

Rabie claimed the local company was 100 percent channel. “We do no direct selling ourselves and we only work with the channel. Some of our partners include Progress Software, Sybase, Ingres, Logica CMG and Kyocera Maruzen,” he said.

A large component of version 4.0 has been focused on enhancing existing functionality by altering the user interface, said Rabbie. Yellowfin completely re-designed the view builder and chart designer using the latest AJAX techniques to lend a 'wow' factor to what is generally perceived as a mundane task.

Rabie claimed the addition of Location Intelligence to Yellowfin allows organisations to introduce location-based reporting into the business decision making process without requiring Geographic Information Systems.

Yellowfin 4.0 also enables a variety of mapping visualisations to be used including Google Maps, Heat Maps or fully-enabled GIS data-type rendering.

“We use wizards and standard Web navigation so that anyone using a Web browser can visualise data through charts, dashboards and alerts,” he said.