Westcon-Comstor has launched a data insights tool to help its partners monitor key performance metrics.
Accessible via the distributor's PartnerCentral platform, the Partner Insights tool provides partners with a consolidated view of transactional data to track trends by geography, end user, product type and more.
Key use cases include the ability to monitor how hardware versus software and services spend with Westcon is evolving over time and to compare growth and performance by vendor against industry benchmarks.
“We know from our research that many partners are wrestling with how to use the data they have at their fingertips to transform and grow their business, and our aim in launching Partner Insights is to help overcome these challenges,” said Patrick Aronson, CMO and APAC Executive VP at Westcon.
"By providing a single source of truth for transactional data, we're empowering partners to make more informed decisions, optimise their operations and compete effectively as they look to accelerate their journey to an everything-as-a-service (XaaS) future."
The launch of Partner Insights follows the publication of Westcon’s 'Bridging the Gap' research report earlier this month, which found that accessing the right data is the biggest challenge facing partners as they transition to recurring revenue models.
More than half of those surveyed (59 per cent) strongly agreed that the future of distribution lies in the provision of data-led insights.
"Australian partners in our recent 'Bridging the Gap' research report highlighted the importance of data for their business success, however 56 per cent of partners identified they need help with the practical use of that data," Westcon's Australia MD Phil Cameron said.
"The holistic view and actionable insights of our Partner Insights platform helps partners to solve this challenge and enables them to identify new opportunities and drive customer success."
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